Depending on your search terms, you may have to select a specific transcript product from an intermediate page of results grouped by gene source (UCSC, RefSeq, etc). If you have searched for a unique enough term or have used the suggestions from the search term box, you will be taken directly to the browser view.
At the top of the browser view are a number of choices you can use to change your display.
You can
move up and downstream
choose from zoom options, including the choice to zoom immediately to the sequence view by selecting the base button.
add coordinates to the view in the text box to widen your view
view the location of your view by the red marker on the chromosome graphic
Below the chromosome graphic is the browser map with default tracks displayed. The top section is general gene information, scale, chromosomal coordinates, genes in graphic view.